What does the term “turnkey website” mean, and how did this expression come about? One of the earliest mentions of the phrase “turnkey” can be found in the construction industry, where developers describe a full range of services as a “turnkey apartment.” Today, this phrase is used to describe a wide range of services, including in the field of Internet marketing.
What is a turnkey website? What goals can it achieve, and what does the full cycle development entail? What is included in the service of creating a turnkey website? These and other questions will be answered in today’s article.
What is a turnkey website?
Let’s take a closer look at what a “turnkey website” means—it’s a full-fledged web resource that is developed from scratch, published, ready for use, and capable of fulfilling the client’s objectives. The comprehensive process of creating a website may include marketing analysis, content writing, design, layout, and additional services.
If we were to compare web development to the automotive industry, the answer to the question, “What is a turnkey website?” would be a common phrase: “You sit and drive.” In this case, no additional modifications are required for the quality use of the web portal, and you can use it right here and right now.
What does a turnkey website mean?
What does a turnkey website mean for the customer? It’s when the client saves time, pays once for a full-fledged internet resource that doesn’t require any further modifications and immediately fulfills its designated functions. Such a solution is optimal for businesses aiming for long-term, effective results.
To develop a full-fledged web resource, you’ll need a reliable contractor. What a turnkey website is, is well understood by the RGB team.
What is a turnkey website, and what types of websites are developed by RGB? Let’s explore all the available options:
- Brochure website;
- Corporate website;
- Landing page;
- Multi-landing page;
- Lending site (combination of landing and corporate site);
- E-commerce website.
We are ready to develop a turnkey website tailored to your individual requirements, adhering to the timelines and requirements specified in the contract.
What is a turnkey web creating the website layout?
The list of stages of its development will help you determine what a turnkey website means:
- Market and competitor research.
- Semantic analysis, a compilation of SEO core.
- Target audience research and development of customer profiles.
- Structuring and creating a website layout.
- Writing selling text, SEO copywriting.
- Development of adaptive UI/UX design.
- Website layout.
- Connect to hosting and launch the site.
Among the listed development steps there are mandatory and optional items. The stages that cannot be avoided include copywriting, design and layout. Additional services include:
- SEO promotion;
- contextual, targeted advertising;
- promotion in social networks;
- setting up retargeting and remarketing;
- service integration;
- implementation of animation, video, and complex elements;
- connecting additional functionality.
Why Do Experienced Businessmen Prefer Full-Cycle Development?
One can take the complicated path—searching for individual freelancers for each stage of website creation. In this case, you’ll have to pass the work from a marketer to a copywriter, from a designer to a web developer, closely monitor every step, and hope for the best. Alternatively, you can turn to a trusted company, set the task, and receive a ready result with guarantees.
Why do experienced entrepreneurs choose this option? Because they understand well what a turnkey website means from a professional team and dislike paying twice for unplanned modifications. Businessmen highlight the following advantages of ordering a turnkey website:
- 1. Efficient Capital Investment: You pay once and receive a ready website as a tool for solving business tasks.
- 2. Full Cycle of Work: No need to search for additional specialists; you get everything in one place.
- 3. Time Savings: What does a turnkey website mean from an experienced team? It means you spend time only on setting tasks and reviewing the finished result.
- 4. Work Control via a Manager: For such projects, a team assigns a project manager who relieves the client of task allocation to specialists and provides prompt project status updates.
- 5. Guarantees: Work with an agency under a contract and be confident in the execution of the technical specifications and adherence to deadlines.
In the RGB web studio, you can order a turnkey website and enjoy all the mentioned benefits. We work under a contract, adhere to requirements, and maintain constant communication with the client. By following the link, you can review examples of our work and decide on creating your own web resource. Leave an inquiry and get a free consultation on the topic of turnkey website development.
